La Crida is the event that serves as the official start of the Fallas of Valencia. A massive event in which the queen of the festivities makes a proclamation and in which a fireworks display is also set off. For a few years now, a pre-event of about fifteen minutes has been established with the aim of warming up the atmosphere. For this event, we have the Serrano Towers in the background and we use them as a gigantic screen on which we project a video mapping and a spectacular montage of lights and sound.
